If you’re new to website design, there are a few things that you need to keep in mind. These do’s and don’ts will help you build a better construction website that captures leads and converts them into customers.
When you design a construction company’s website, you want it to be clear and easy to navigate for potential clients. If it’s confusing or frustrating, you might lose potential clients to competitors.
1. Don’t overdo it
The construction industry is one of the largest and most lucrative in the world. In fact, there are more than 3.65 million construction companies in the US alone. With a bit of strategic planning and the right website design savvy, you too can become a part of that illustrious group. A well-crafted website should help you stand out from the competition and drive more customers your way.
The best construction website design should also have some of the following features: a strong social media presence, mobile and e-commerce capabilities, and an impressive backend administration suite. As you can see, the construction industry is a highly competitive one and it is imperative that your company has an edge over its competitors. You can accomplish that by implementing the best construction website design solutions in your business arsenal.
2. Don’t overcomplicate things
A good construction website should be simple and easy to navigate. It should also be informative and make it easy for people to learn about your company and services. It should also be a place where prospects can easily contact you when they have questions or concerns.
A common mistake that many contractors make when designing their website is to overcomplicate things. They put too much information on their site, such as industry awards or their history. These details matter, but they should not be the main focus of your site. Instead, you should be focusing on your customers’ needs and the things that will make their lives better when you’re done with their project.
One of the best ways to do this is by featuring professional photography and short, well-produced videos. These will allow people to vividly imagine the things that they would like to change in their lives when you’re done with the project.
This will help your website stand out from competitors and generate more leads for you. It will also build trust between your website and potential customers.
These can be shared on social media, sent to email newsletters, or incorporated into your online advertising campaigns. The point is to show visitors that you’re a serious company that has a genuine interest in the people who visit your website.
It’s important for construction companies to keep their websites updated with current news and events. It’s also a great way to get new leads and create a buzz about your business. Adding links to your news page on your homepage or other pages is a great way to do this.
3. Don’t overstuff your pages
If you don’t get your website right from the start, it can be difficult to turn visitors into customers. This is because studies have shown that visitors form an impression of a company within the first seconds of landing on the page. This first impression can be a strong one or a weak one.
When designing your construction website, it is important to ensure that you don’t overstuff the page with too many details. Instead, focus on providing the essentials that will help a visitor understand your business and see the work you have done for other clients.
Including a portfolio or project gallery on your site is one of the most critical elements of any construction website. It allows visitors to see your past work and gives you the opportunity to explain what you did to renovate a specific space.
It also helps you establish your credibility as a contractor. In addition, it can be a great source of testimonials and reviews for your business.
The best construction websites take the time to make their pages visually pleasing and easy to navigate. This is especially important for websites that target a discerning audience, such as those in the luxury construction industry.
For example, Castle Homes makes their website easy to use and attractive by using stunning photos of their work to highlight the different types of projects they do. They don’t overdo it, however; the images are varied, yet consistent with each other.
In addition to being beautiful, these images also give the site a sense of classic luxury that’s accessible and achievable. It’s a nice touch that many builders don’t pay enough attention to, so they’re missing out on a big opportunity for conversion.
4. Don’t overdo the graphics
Using too many graphics is the quickest way to lose your audience’s attention. This is especially true if the graphics are poorly done or aren’t well positioned to start with. Similarly, don’t overload your visitors with pop-ups or buttons that require a click to activate. The last thing you want is a visitor to hit the back button or exit your website in favor of the competition.
It’s also a good idea to have a few different types of graphics to draw in your visitors and keep them on your site longer. For example, a company logo or brand image is a must, and using a photo that is high-quality is key.
The best construction website design will feature a well-thought out home page that is easy to navigate, and uses a smart content strategy that’s designed to get your visitors to do business with you. In addition, be sure to include a portfolio page that showcases the company’s top work and features a contact section to make it easier for potential customers to reach out.
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5. Don’t overdo the text
One of the best ways to get people’s attention on your website is through a powerful and well-placed video. It should introduce your business and give visitors a glimpse of your work right away.
Wadia Associates, for example, does this beautifully with an opening image of a gorgeous mansion. That first impression gets the ball rolling for users and establishes their credibility as a top-tier construction company.
To be effective, blog posts should answer common questions about your business and construction industry. They should also provide information that is relevant to the customer’s needs.
While some construction websites have a lot of text and call-outs, it’s best to stick with minimalist layouts and simple design. A cluttered page can make it difficult for people to find the information they’re looking for and lead them to miss important points.
For a more cohesive look, use different types of images and text-balanced sections that are clearly distinguishable from one another but look coherent as a whole. This way, you can showcase your skills in a clean and professional manner.
When designing a construction website, it’s also a good idea to incorporate photos of projects and equipment that your company has worked on. It’s a good idea to display these in both large and small formats, as they can catch the eye of people on mobile devices.
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