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Digital Marketing

Let’s Discover The Evolution Of Instagram Logo In Brief

Have you ever wondered how the Instagram logo has changed over time? You are then moving in the right direction. The following lists are

One of the fantastic examples of social media logos is the Instagram logo which is a relevant brand icon that can do anything for a business. In simple terms, the Instagram logo helps to enhance the key personalities of a brand for establishing brand awareness. Let’s discover the Evolution of Instagram Logo.

The Instagram logo is designed with a well-balanced and aligned purpose for this social media platform. In this article, we are going to discuss the evolution of the Instagram logo in brief.

nstagram was launched in 2010 with its original logo being a simple camera icon. In 2016, the company updated its logo with a colorful and modern design. The new logo featured a white camera outline on a gradient background of sunset colors: orange, pink, and purple.

In 2019, Instagram made a subtle change to its logo by modifying the camera icon. The new camera icon featured a simpler and more streamlined design with a minimalist outline of a camera in various shades of purple, pink, and orange.

In 2020, Instagram introduced another update to its logo, creating a new, more colorful icon that features a simplified outline of the camera, which is flatter, more streamlined, and features a gradient of bright and cheerful hues, including pink, orange, yellow, purple, and blue.

Today, Instagram’s iconic logo has become a symbol of social media culture and is recognized by people all around the world. The logo has undergone several transformations, reflecting the evolution of the platform over time.

The Evolution Of The Instagram Logo In Brief  

Below we have discussed the evolution of the Instagram logo in brief.

Instagram is a video-sharing and photo-sharing online social media platform that was founded by Kevin Systrom. On the other hand, in the year of 2010, Mike and Kevin created a mobile check-in application which is called Burbn.

In this case, this application was analogous to the application foursquare. The creators of this application were getting encouragement to carry on because users prefer photo-sharing tools and features. After that, this application was renamed, and now it is “Instagram.”

The Instagram Logo  

This social media application’s logo communicates what this social networking site is all about, like a photo and video sharing platform.


The Instagram logo design was inspired by a polaroid type camera in the 1980s and 90s. Actually, this icon stands for family, childhood, and a lot of nostalgia. It is a fact that Instagram has changed its logo style many times in its brief history. But it remains the centerpiece of the icon, which is the camera.

How Instagram has changed his visual identity, let’s look at that.


In the year of 2010, when Instagram was launched first at that time, it featured a polaroid camera with a colorful stripe. Actually, the Polaroid camera was widely used in the 1970s and 1980s. The polaroid camera shape was a perfect fit as a photo-sharing platform. In this way, the logo was designed by the co-founder and then stood out from the crowd.


While the Instagram logo was the perfect social media platform then, the founder of Instagram decided to use a professional logo designer to redesign the logo. In that case, Cole Rise, a logo designer, was hired to redesign the Instagram logo. In this way, the logo evolved between those years.


In the year of 2011, the Instagram logo was updated. The lens of the polaroid camera became glossier, and the edges became lighter. During this time, the logo was little changed by adding the text “Insta,” and it was placed right under the rainbow, which was in a vertical position.


The current version of the Instagram logo is not like the previous one. This new icon was flat, and it was created just keeping in mind minimalism trends. When you are designing a logo, then minimalism is just something that has been adopted for a few years. Actually, this technique allows the brand to use more design elements. The new Instagram logo has been entirely overhauled because it makes the logo timeless.

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Below we have mentioned the evolution of logotype.


The original logotype of Instagram was a handwritten cursive typeface. In this case, the letters were well-balanced and also had fun vibes.


After that, this social networking site changed its typeface and color palette in the year of 2013. In that case, the curves in the letter “I” and “G” were gone. This way makes this typeface look more professional.


The wordmark of 2015 was not much different than its 2011 counterpart. The lettering was untouched, and the only visible color was the color palette. Actually, at that time, the logotype was changed from sea blue to a deeper shade of the same shade.


The present version of the wordmark has its previous counterpart. No such color has been used, but only the actual typeface color has been implemented. The present badge takes the seven colors to the most advanced level.

You may want to know What Do The Icons On Instagram Mean? Then read the following articles attached below:

Fun Facts About Instagram  

Below we have discussed some fun facts about Instagram

  • Before this social media platform was launched at that time, it was called “Codename.”

  • More than 50 billion photos have been uploaded and shared on this platform

  • More than 5% of accounts on Instagram were fake

  • One of the most Instagrammable foods is Pizza

  • Instagram has more female users than male

  • There are almost 8 million business profiles on this social media platform

  • The most followed celebrity is the footballer Cristiano Ronaldo

  • In this social media platform, more than 1 million advertisers are on Instagram

Read More: Social Media Magazine, Tech Trends Pro, Follow The Fashion, Online Health Media


We have discussed the evolution of the Instagram logo in brief above in this article. The uniqueness of the Instagram logo lies in its simplicity. On the other hand, the neatly imagined Instagram camera with a rainbow gradient makes the Instagram icon attractive and also exciting. This social networking site has a friendly personality, and also it has the willingness to grow the business through the visibility of its logo.

Thank you for reading till the end.

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  1. Succeed! It could be one of the most useful blogs and website. We have ever come across on the subject. Excellent info! I’m also an expert on this topic so I can understand your effort very well. Thanks for the huge help. Kanye West Merch

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