You will see different brands utilizing digital technology and digital signage display to promote themselves as you drive down the road, visit your favorite restaurant, go to a bank or a school, or head down to pick up or drop someone off at the airport.
What Exactly Is Digital Signage?
Digital signage is a type of signage that uses digital technologies such as projectors, LCD displays, and LED lighting. These digital platforms provide digital content such as images, videos, and live streaming media. Digital signage can be found in a variety of settings, including schools, banks, restaurants, hotels, transportation systems, stadiums, public spaces, and offices. They are primarily used for advertising, marketing, wayfinding, and fairs and exhibitions. Digital signage comes in a variety of sizes, and deciding which one to use can be difficult. It can also be difficult to determine which digital signage is best for your company. You should be clear about your business needs, budget, and timeline for your content marketing strategy before selecting the best option.
Digital Signage Examples
Augmented Reality Bus Stop Advertising Campaign
You can install digital signage displays on the sides of bus shelters to mimic a window or a door. Pepsi, for example, did it for its brand advertising campaign. To capture the attention of their audience, they used rotating graphics, video graphics, and animation. Such campaigns are engaging for everyone passing by on the street.
Interactive Games
Digital signage games are a simple yet extremely effective way to reach and engage with more people and amaze them with your brand. For example, providing interactive entertainment in dining areas and encouraging customers to participate in store competitions.
Wayfinding
Whether you want to find your way to an office, avoid traffic, or find a parking spot, digital signage methods can help. Including creative and interactive building wayfinding tools can be an excellent way to make the course more enjoyable and easier to complete.
Social Media
By combining digital technology and digital signage, your audience will feel more connected to your brand. On Pinterest and Instagram, for example, you can showcase user-generated content and pet photos.
Digital Communication
Integrate digital signage in platforms such as display calendars, announcing important company information with digital displays, weather reports, social media information, and so on. This step will make it more appealing to both employees and visitors.
Messages and Promotions
Medical facilities may use digital signage to display the most recent medical news to patients. A dentist, for example, can display information about a new toothpaste brand, reminding children to brush their teeth three times per day.
How Can Digital Signage Benefit Your Company?
For a long time, businesses have been shifting their focus from traditional advertisements to digital signage. More stores, restaurants, and hotels are utilizing digital signage to promote their products and services. Furthermore, the global pandemic has made things worse for businesses; as a result, the newly discovered approach of digital signages has attracted more business owners. If you’re still unsure about implementing this new practise in your company, keep reading for ten tips on how to make the transition smoothly.
1. Increasing social media awareness and participation
If one of your organization’s goals is to stay in touch with its audience, digital signage via social media platforms is an excellent way to do so. You will need to cater to as many social media channels as possible while driving a marketing promotional campaign for your services and products in order to reach the greatest number of people. Using social media to spread and deliver your message is far more efficient than using traditional methods such as emails, newsletters, and print media. This is also an excellent opportunity to expand your business from personal mobile phones to public display boards. You can also promote your company by connecting with the audience on a personal level by displaying company culture and behind-the-scenes footage.
2. Enabling businesses to use multiple channels
Banners, neon signs, posters, pamphlets, and other forms of signage were previously used. These promotional materials are fixed and cannot be changed. Once these materials have been printed, there is no way to improve them without incurring additional costs. You can, however, customize digital signage at any time, whether it’s a logo, menu, names, infographics, or anything else. You only need to make a few clicks to easily correct your mistakes. Furthermore, you can use a single display board for multiple purposes, whereas traditional signage can only be used once.
3 Online interaction with employees and visitors
Digital signage can help your company communicate with its employees more effectively. They can also contribute to making employees happy. One example is using displays to celebrate birthdays and announce employee of the month rather than traditional team report software. The global pandemic has completely reshaped corporate digital signage usage. Any COVID-19-related news is now displayed 24 hours a day, seven days a week to remind staff and customers to maintain personal hygiene.
Last Thoughts
Digital signage can help a business increase sales and traffic in a variety of ways, including selling, promoting, purchasing, and client success. To fully realize its allure, it is critical that an organization be provided with the appropriate device, content management tools, and software. Along with the proper tools and software, it is also critical to use the appropriate content to reach out to a specific target audience. These will assist businesses in streamlining their everyday signage advertisements and creating a more satisfying consumer experience. So search for av companies in Dubai and purchase the best quality digital signage as per your requirement from the most affordable distributor.
