A new study reveals that cartoon characters on cereal boxes can improve brand perception and increase the likelihood that kids will choose a particular brand. The researchers found that eye contact with cartoon characters increased children’s trust in a brand and made them more likely to choose that brand over another. But the researchers couldn’t say for sure whether cereal brand illustrators intentionally make eye contact with children in order to increase brand preference.
The Cartoon Characters On Mini-Cereal Boxes
Cartoon characters on mini cereal boxes are often placed at eye level with kids to increase the chances of kids recognizing and relating to the characters. The research shows that this strategy increases the likelihood of a child identifying with and trusting the brand. This may also result in higher sales.
Children’s attention spans are very short and are influenced by the visual images on the box. Moreover, cereal boxes with cartoon characters are also more likely to get a favorable response from the consumer. In the study, researchers evaluated 65 different types of cereal and 86 diverse spokes characters. Of these, 57 were designed for children.
Children are naturally fascinated with brighter colors, which is why marketers use the colors of the rainbow to their advantage. Children’s eyes develop a stronger connection with their spokes-character once they become familiar with him or her through television and media. However, some studies have questioned the validity of this claim. Therefore, the most important measure for parents is to limit their children’s screen time.
Another study found that children were more likely to recognize the products they see on the packaging when the cartoon character is at eye level. The research team studied how cartoon characters affect children’s choices of cereals. Children who were exposed to cartoon characters were more likely to buy more food that contains more energy than those with no cartoons.
While the placement of cartoon characters on mini cereal boxes is not a proven strategy, it has an important effect on the perception of children’s diet quality. This is because cartoon characters are often perceived as lower in nutritional value, and parents may consider this to be an additional persuasion factor.
Characters On Cereal Boxes Have Giant Eyes
The giant eyes on cereal boxes aren’t just an aesthetic choice – they are a marketing strategy as well. Children are more likely to pay attention to the character on a box when its eyes are at eye level with theirs. A study at Cornell University looked at 57 different children’s cereal boxes and found that half of the characters had their eyes at eye level with children.
Children’s eye contact with cereal spokes-characters increased feelings of trust in the brand. This is important for promoting healthy foods. This approach has several advantages and should be adopted by healthier food brands to promote healthier food choices. For example, cereals featuring cartoon-like characters may appeal to a child’s sensory and emotional needs, thereby influencing their purchasing decisions.
Kids Are A Shockingly Powerful Force
The rise of armed groups, including the Islamic State and al-Qaeda, has heightened the threat to children, especially those living in war zones. Violence ravages homes, schools, and basic services, and millions of children suffer from the direct and indirect consequences of conflict. For example, in the first nine months of this year alone, 700 children were killed in Afghanistan. The Central African Republic has also experienced a dramatic rise in violence.
How To Make Mini-Cereal Boxes Attractive?
One of the most important aspects of cereal packaging is the appearance of the box. It should be attractive and durable. It should also have a logo on the front to catch the attention of the consumer. Using a colorful, attractive box will improve brand recognition. You can use different shapes and sizes to create an attractive box.
First, cut the bottom of the box seven inches from the top. Next, fold the bottom of the box over so that you have a rectangular shape. You should also cut the sides down so that you can get two halves. Then, cut the handles on both sides of the box, about 1.5 inches from the top edge. Reinforce these parts with packing tape and construction paper. Once the handle is secure, you can fill the box with toys and office supplies.
You can also use cereal boxes to create beautiful art. One creative craft idea involves using colored woven string to create beautiful patterns. This project is a fun way to upcycle cereal boxes, and the result is far more interesting than a store-bought box. One can also create a mini-notebook from these boxes, which closes with a button.
Another way to make your cereal boxes look attractive is to coat them with a glossy finish. This coating will bring out vibrant colors and add depth and clarity. A glossy finish will also make your product more appealing to Instagram users. Furthermore, it will increase sales. A glossy coating will also add a warm blanket sheen to the product and increase Instagram followers.
Cereal Companies Know Kid’s Nature
Cereal companies have realized that sugary cereals are bad for children and are trying to make their cereals healthier. The Council of Better Business Bureaus, which is the sponsor of the Children’s Food and Beverage Advertising Initiative, has asked companies to reduce the amount of sugar in their cereals. Several companies have joined the initiative. Kellogg’s, Post, and General Mills have all made changes in their marketing to children. In the last few years, they have made great strides toward marketing healthier cereals.
As per the EWG, glyphosate is splashed on oats to dry out the yield and make it simpler to collect. The work, as per the gathering, builds the opportunity that glyphosate will wind up in oat items.
The World Wellbeing Association has named glyphosate a “likely cancer-causing agent.” The territory of California has recorded it as a synthetic that is “known to the state to cause disease.”
