The vast majority of consumers choose to buy a product just because it has a well-known brand name or emblem. Businesses invest billions in promoting and safeguarding their authentic brand textile and clothing identities to reassure consumers that they are receiving the genuine article. Because of developments in copycat manufacturing methods, the counterfeit business is booming. Due to the complex nature of this industry and lack of knowledge, people fail to identify fake products from textile sourcing to clothing distribution.
How it damages the business
Counterfeit products pose a variety of threats to a company, including the obvious loss of money associated with having your brand stolen. Over 2.5 million jobs were lost throughout the globe in the previous twenty years due to the sale of counterfeit goods. One less genuine goods is sold every time a fake is bought (knowingly or not). Overproduction and falling demand from a drop in demand for genuine products inevitably leads to layoffs.
Nowadays, fake products account for almost 7% of global commerce. Small company owners with a well-designed business logo and high-quality goods or services should be wary of counterfeiting, even though high-end fashion labels are more often targeted. Shoppers may get perplexed when faced with counterfeit goods. Even if they go out to find the genuine deal, they may be fooled by a fake that looks very identical to the original. Over a third of shoppers (34%) are certain that they have never bought a fake product, but how true is this claim?
There are a few techniques to determine the difference between a real product and a knockoff so that consumers may avoid buying fakes.
Various ways to identify fake goods
Stitching
The authenticity of an item may be determined by comparing its stitching to that of a counterfeit. Genuine products will have straighter stitching with more stitches per square inch. Less stitching (more materials = more cost) and fewer straight lines may be expected in counterfeit products.
Fasteninge
Avoid grabbing expensive handbags or coats by the zipper. Fake products’ fasteners are frequently shiny and flimsy, and they crack or peel easily after heavy usage. Matte finishes are used on the zippers and pulls of legitimate brands. The closures should feel substantial when utilised, and zippers should operate smoothly.
Logo
Examining the logo design is likely the quickest approach to identify a fake product. No part of the business name or the logo symbol should be mangled in a logo for a designer brand. Fake products may not even have a brand, instead relying on colour and form to deceive buyers. Several luxury manufacturers emboss their logos into the goods, while others use metal or leather.
Buttons
When in doubt regarding the authenticity of a peacoat or button down shirt, examine the buttons. Buttons made by the legitimate manufacturer will be engraved with the brand name, whereas knockoffs will utilise unbranded, lightweight plastic. When purchasing an original, make sure the buttons are properly stitched on.
Leather
Real leather is a good indicator of a product’s authenticity and may be used as a quick giveaway for fakes. Before taking it up, give the object a quick once-over with your hand. The product is likely counterfeit if its surface is smooth and uniform in texture. The texture of genuine leather will be somewhat irregular. A sure sign that an item is brand new is that it smells strongly like leather. In conclusion, examine the substance to see whether it reflects light. Real leather does not have a shiny surface, therefore if it does, it’s likely a phoney designer item.
Spelling
While many counterfeiters have improved their game, it is not uncommon for their goods to contain misspelt names or other details. Verify the accurate spelling of the brand name in the logo. It’s important to double-check the spelling in the tags.
Fabric
If the item is not leather, then you should evaluate the fabric it is constructed from. Authentic pieces will have heavier, finer cloth. There shouldn’t be any holes or fraying in the cloth, and the dye shouldn’t run. Be on the lookout for the designer’s emblem embroidered into the bag’s lining; it’s not uncommon for high-end labels to do so.
Packaging
Do you own a pair of Beats headphones, an Apple product, or a Coach handbag? All these products have one thing in common: superior packaging. An essential part of any brand’s identity is the quality of the product’s packaging. Authentic products’ cases should be well-made and snugly fit their contents. Businesses invest millions on packaging to guarantee the safety and security of their products. Cloth drawstring bags and branded tissue paper are good indicators that a product is authentic.
Prices
If the price of a designer item seems too good to be true, it is probably a knockoff. You may want to do some more digging and check the company’s website to see whether the product in question is currently on sale. Be careful of any designer brand that seems to be selling an item for roughly 75% off the original price. Additionally, take a glance at the price tags to see whether they have any brand logos. Are you concerned that the tag’s pricing seems to be too standard? If that’s the case, it’s quite probable that the item is fake.
Supplementary Materials
Please double check the packing to see if there are any extras included. Instructions and owner’s manuals are always included with high-tech items like laptops, headphones, speakers, and even kitchen appliances. Make sure you have everything you need before starting to assemble the product, as this is not always the case. Verify the presence of batteries (if specified), remote controls, accessories, and instructions.
Conclusion
Keeping your products from being passed off as fakes may be a daunting task. Branding all of your products with your company’s emblem or name is the greatest defence against fakes. Create a logo that stands out from the competition. Also, by using high quality fabric, you can ensure that your product is unique and real as counterfeit good can’t afford certified fabric. And to buy wholesale fabrics that are of high quality and certified, you can approach fabriclore. Here you will get premium fabric out of a grand variety of fabrics. Also, our customization option will ensure that you will get fabric as per your choice and creativity. You can source fabric with your favourite surface and printing designs which add value to your collections.
