The ecommerce sector has indeed taken a huge leap, with everything going digital. As per surveys, it is estimated that ecommerce sales in 2023 are expected to account for 20.8% of retail sales worldwide. Hence, with this rise in ecommerce, various brands are now seeking to set up their online store to get to the fingertips of their customers.
With mobile ecommerce sales rising to 42.9% of ecommerce sales by 2024, ecommerce brands need to have robust ecommerce strategies. For ecommerce brands, building out ecommerce traffic is the key factor to running a business – if you cannot drive traffic to your website, you will not be able to stay in the business for long.
5 Ecommerce strategies to drive traffic to your online store
To stay in the market and outperform their competitors, brands should have strong Ecommerce SEO strategies to widen their presence and convert their traffic to leads. There are majorly three phases in Ecommerce SEO :
- Phase 1 of Ecommerce SEO is all about metadata, keyword density, and basic structure.
- Phase 2 adds emphasis on high-quality content and inbound links.
- The final phase consists of creating shareable content that is unique and better than anyone else’s.
We have listed 5 ecommerce techniques that brands can adhere to for driving traffic to their ecommerce website:
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Connecting with community influencers
In the modern digital era, every industry needs to have deep and meaningful connections with influencers from your community that would help ecommerce brands to connect with their audiences. Nowadays, consumers are deeply influenced by influencers. According to shopper trends, nearly 30% of consumers make their purchasing decisions based on influencer recommendations. Hence, brands can send influencers their products or invite them over to experience their service for a valuable review that would persuade potential customers to become repeat buyers.
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Investing in video content
Short-form video content is all set to dominate social media platforms. Netflix is also set to introduce a short-form video platform called Fast Laughs to engage consumers. Brands can make use of this ecommerce marketing service as product teasers to grab the attention of the audience. This video format will help you engage with your audience and educate them as well about the new products that you will be launching, as well as the existing product range you have. Additionally, ecommerce brands would be able to gain insights into consumer needs to easily target their ideal audience in the future.
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Using SEO to increase e-store visibility
Brands must be on top of the search engine when customers are searching for their services or products online. Since 1/3rd of the clicks go to the first organic result on Google, ecommerce stores need to use robust Ecommerce SEO strategies to increase the visibility of their e-stores. With the right SEO techniques – focusing on metatags and relevant keywords – brands can fine-tune their ecommerce stores to increase their chances of ranking highly and showcase their products in first search engine page results.
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Running paid ad campaigns
Brands need to get their online store in front of their target audience to increase visibility and sales. While there are various methods to do it, running paid ad campaigns is one of them. With the help of paid ads, you can make your ecommerce website visible to your target audience on different channels. Every social media platform comes with its system to set up campaigns and segment campaigns by age, country, language, and more. With the help of paid ad campaigns, brands can drive traffic to their website.
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Utilizing content marketing
A great way to increase website traffic for ecommerce businesses is via content marketing. Businesses need to map out their ecommerce content marketing strategy, with specific target audiences. Brands must include numerous forms of content marketing like blogs, infographics, videos, and more. Brands must stimulate the interest of customers towards their products and services with compelling content.
Final thoughts
Successful ecommerce businesses must drive organic traffic in droves, convert visitors efficiently, and keep diligent track of data to thrive and iterate properly. Brands can make use of these ecommerce marketing strategies to extend their reach.
If you are looking for Ecommerce marketing services, then you must check out #ARM Worldwide. #ARM Worldwide supports you to become indispensable through result-oriented ecommerce marketing strategies. We have a dedicated team of influencer marketing, content marketing, performance marketing, and SEO to provide you with the best strategies to tap your customers. We assist you to deliver personalized experiences using finely crafted eCommerce marketing strategies and sustain even in the best of times. Our eCommerce master plan will be refined and fine-tuned to put ideas into action, aiming to achieve profitable growth.
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