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Digital Marketing

Types of Keywords and their Uses

If you are familiar with SAAS SEO (search engine optimization for software as a service), you are aware that one of the stages you must take is integrating keywords into your content. Great content is essential for SaaS marketing, and having the appropriate content is essential for strong content. Forget about all that if you still adhere to the outdated theory of keyword stuffing practiced by digital marketers in the past. In this blog we will know more about types of keywords.


20 pillar-related keywords


15 sub-pillar keywords


7-8 keywords for blogs that support them


For your content to be optimized, you don’t need thousands of keywords. In fact, because keyword stuffing makes your material redundant and difficult to read, many search engines will penalize you for it.


You can use a variety of keywords in your text. The best outcomes will be achieved when you combine all of these. We will describe each kind in detail and provide examples in this blog. Prior to that, you should be fully aware of the origins of your keywords and the functions they provide for your content.


What Do Keywords Mean for SEO?


When it comes to SEO, a keyword is a word or phrase that you include in your writing to make it easier for your intended audience to find your material online. Your target market enters these search terms on search engines. When you look up a certain term, examples of them are frequently found (which in itself could be considered a keyword).


You can enter a general word or phrase relating to your subject when writing content and use those searches or inquiries as keywords to incorporate in your piece. The issue with this approach is that it takes a while and doesn’t reveal how common those searches are.


You won’t find that all keywords are created equally. Each category serves a unique purpose. In the end, though, all of these activities combine to serve the same purpose: increasing website traffic and boosting conversion rates.

Also, read this – How does digital marketing affect a consumer’s decision to buy something?

What Sorts of Keywords Are There?


Short-tail, long-tail, questions-based, and intent-targeting keywords are the four different categories of keywords. Let’s examine each of these in more detail while using some instances to clarify them. For the purposes of our examples, let’s assume that you are employed by a sporting goods retailer.


  1. Short-tail keywords

    These are the ones that have one to three words in them. They are also broader than the other kinds of keywords because they are so short. Since your pillar page should have 3,000+ words of general information on a broad topic, you have two options for using short-tail keywords: either as the title of your pillar page or incorporated into your text.


Let’s use the short-tail keyword “sporting goods” as an example. You can make the title of your pillar page using that term. Other short-tail keywords under that pillar include “sporting goods store,” “cheap sporting goods,” and “online sporting goods.”


  1. Long-tail keywords

    These are terms with a word count of four or higher. They could even be a full question or sentence. Some of these are excellent for sub-pillar titles or supporting blog titles, especially when they are more specific than the pillar title but not overly so. You might use phrases like “top sports goods stores,” “national sporting goods chains,” or “sporting products for sale.” Similar to short-tail keywords, you can employ these in your text.


  1. Question Keywords

    Because they are so precise, these keywords perform best when used to enhance blog titles. To make it easier for users to navigate through your site, you can also utilize them as headers within your content. What is a sporting goods store, what is the typical markup on sporting goods, and which sports brand is the oldest are a few examples of questions you might utilize?

Also read this – Technical SEO Audit 2023

  1. Keywords with Intent Targeting

    These keywords reveal where your audience is in the purchasing process. Informational, transactional, commercial, and navigational are the four categories of intent-targeting keywords.


  • Informational: People who use these terms to search for information do not want to be sold to. Use questions or sentences that include the words who, what, when, where, why, and how in addition to general phases if you wish to speak to this audience. You may include “Sports equipment list,” “Importance of sports equipment,” and “What are the trends in the sporting goods business” in your list of informational keywords for our sporting goods example.


  • Commercial: People who use these terms are looking to compare prices. Terms like “types of baseball bats,” “sporting goods discounts,” or “sporting goods reviews” may be on your list of commercial keywords.


  • Transactional: People who use these search phrases are prepared to make a purchase. Your transactional keyword list may include phrases like “Sports goods for sale,” “Where to purchase the greatest sporting goods,” or “List of top sporting goods stores” to target this audience.


  • Navigational: People who use these search phrases are interested in finding your company and are aware of it. When attempting to reach this group, use the terms that contain your brand name. “Dick’s Sporting Goods,” “Dick’s Sporting Goods coupons,” and “Dick’s Sporting Goods hours” are a few examples of keywords from a sporting goods website’s navigational keywords list.

I hope this blog helped you with your queries and that now you are ready more than ever. If you want to have a clear idea about how SEO affects a website in a long run, You can just go and gran an SEO course for yourself that would help you understand every fundamental from the basics to advance.

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