As the marketing landscape grows increasingly digital, brands and businesses are more inclined to establish an online presence through websites, social media accounts, and advertisements to reach their target audience. While traditional marketing still plays a role in informing and educating consumers, digital marketing is quickly taking over with its affordability and effectiveness in tracking results.
Because there are so many dimensions to digital marketing, it opens the doors to many job opportunities. According to LinkedIn, digital marketing specialists are among the top ten most in-demand jobs, with 860,000 open positions in 2022. And as we near the start of a new year, companies continue to look for digital marketing professionals skilled in analytics, content strategy, SEO, and social media management.
With so many vacancies to fill, now is a great time to update your LinkedIn profile and get started in digital marketing. Keep reading to learn about some of the best digital marketing careers you can explore.
1. Digital Marketing Specialist
Digital marketing specialists manage various digital platforms and leverage them to increase brand awareness and generate leads. They create and oversee online marketing campaigns, employing a range of strategies to provide compelling content for their target audience. They can find employment in digital marketing agencies, corporate offices, government departments, and nonprofit organizations.
Here are some of the duties and responsibilities of digital marketing specialists:
- Develop, implement, and monitor digital marketing strategies.
- Create visual concepts for advertising and promotional initiatives.
- Maintain the online presence and good reputation of the business.
- Supervise the creation and maintenance of social media content.
- Track the performance and progress of digital marketing efforts.
As of November 2022, the average salary of a digital marketing specialist in the United States is $55,073 per year.
2. Data Scientist
The power of data science has grown dramatically in recent years, creating a promising job outlook for aspiring data scientists who can supply valuable insights to help businesses keep their customers happy.
Data scientists are technical professionals who use statistical, analytical, and programming skills to collect and analyze large volumes of structured and unstructured data. They create data-driven solutions that are specifically crafted to match an organization’s goals, helping elevate marketing campaigns.
Here are some of the duties and responsibilities of data scientists:
- Determine relevant data sources based on business needs.
- Filter, organize, and process structured and unstructured data to make it more useful and relevant.
- Develop machine learning algorithms and predictive models for data extraction.
- Consolidate the organization’s data from various sources into a single unified information hub.
- Use statistical models and algorithms to find recurring trends and patterns in data.
As of November 2022, the average salary of a data scientist in the United States is $119,647 per year.
3. Web Designer
Web design plays an essential role in digital marketing, from website branding to search engine optimization.
Web designers combine text with sounds, images, and graphics to plan, build, and code websites and web pages. They typically collaborate with web developers, UX/UI designers, and copywriters to build eCommerce websites, job marketplaces, custom HR SaaS software, and other online platforms.
Here are some of the duties and responsibilities of web designers:
- Work with clients to conceptualize innovative ideas.
- Establish design standards, guidelines, and best practices.
- Design visual imagery for websites that are consistent with client branding.
- Evaluate, test, and enhance the design of the website.
- Enforce content standards to maintain the appearance of websites.
According to web designing companies in Australia, as of November 2022, the average salary of a web designer in the United States is $60,123 per year.
4. Content Strategist
Content strategists develop, manage, and implement a brand’s content strategy across several marketing platforms. They formulate tactics to accomplish different business goals, such as boosting brand awareness and generating more leads using content.
Here are some of the duties and responsibilities of content strategists:
- Conduct market research and analyze data to determine what fresh content to create.
- Plan content ideas that align with business goals and target audience needs.
- Develop content value propositions, style guides, and related templates to maintain uniformity in content creation.
- Develop and manage a content pipeline and editorial calendar to streamline the content production process.
- Repurpose and refresh content to provide maximum value to the audience.
As of November 2022, the average salary of a content strategist in the United States is $90,864 per year.
5. SEO Specialist
Search Engine Optimization (SEO) specialists evaluate, update, and test websites to ensure they are optimized for search engines. As a result, the websites perform better in search rankings.
Here are some of the duties and responsibilities of SEO specialists:
- Develop optimization tactics to improve the website’s search engine rankings.
- Run tests, collect and analyze data, and identify trends and insights to maximize ROI.
- Work with the web development team to ensure SEO best practices are followed throughout the website’s content.
- Collaborate with marketing and editorial teams to improve SEO in marketing and content creation.
- Conduct ongoing keyword research, discovery, and optimization for new relevant keywords to use in the company’s website and marketing materials.
As of November 2022, the average salary of an SEO Specialist in the United States is $56,981 per year.
6. Social Media Marketing Manager
Social media marketing managers develop, implement, manage, and monitor a company’s social media strategy to boost brand awareness, marketing efforts, and sales.
Here are some of the duties and responsibilities of social media marketing managers:
- Run social media advertising campaigns for the company.
- Create high-quality written and graphic content for each social media campaign.
- Keep an eye on the company’s brand and reputation on social media.
- Collaborate with relevant influencers to increase brand awareness.
- Monitor and manage online communities to ensure acceptable and respectful engagement.
As of November 2022, the average salary of a social media marketing manager in the United States is $54,432 per year.
Final Thoughts
A career in digital marketing may not have been the dream job most people imagined while they were in school. However, when you consider the countless opportunities in this dynamic field, you will realize the future of digital marketing is bright and will remain so in 2023 and the years to come.
