The steady rise of mobile app usage in the current times is directly proportional to the changing market demands and consumer behavior. Count on the numbers!
“Don’t obsess over what’s ‘new’ at the expense of giving your customers what they want.” Hype fades quickly. What you’re known for doesn’t. Stay focussed on that. This major shift brings about a range of business opportunities for individuals and businesses.
Why is mobile app usage increasing?
- Due to the surge in the popularity of voice search
- Due to the rise of AI-powered interactions
- Due to zeroing in on the app and data security
- Due to the emphasis on developing apps for mobile
- Due to focusing on cross-platform app development
- Due to the rise of low-code or no-code platforms
- Due to accounting for wearable tech
- Due to putting a premium on mobile commerce
- Due to extended reality (XR)
- Due to the emergence of on-demand apps
What are the app development trends in 2023?
Mobile app development trends are emerging with the onset of 2023. These evolve with new Android and iOS app versions. Most mobile applications currently focus on AI/ML/AR/VR and other similar technologies and APIs that make modern applications thrive.
Attractive UI/UX design, performance, dedicated audience, app retention rate, and the option of developing cross-platform or hybrid mobile apps for incredible revenue generation. Besides being more cost-effective than native app development, it allows users to earn money from all app hosting platforms. Afterall mobile app industry continuously evolves with consumer demand and technological advancements.
Factors Affecting Mobile App Growth In 2023
- Applications for foldable smartphones: Mobile phones have changed in size, shape, models, making, functionality, features, and more. From keypads to smartphones, they have gradually grown. We now have foldable devices where screens can compress to suit user preferences. Although it might not be an instant hit, definitely has a huge potential.
- 5G Technology: 5G brings in extra speed, extra connectivity, and a widespread network.
- AI – Integrated Apps: To read human emotions, and to predict user’s next action by capturing their clicks, most viewed pages, most visited categories, most purchased items, the price range they are interested in, brands they are interested in, the time they usually buy with the help of voice intonation, and speech signals. AI assimilates ML and data analytics for an improved user experience.
What is Mobile App Analytics software?
These are the tools to report on in-app data related to how the mobile app works, how users use it, when is it available, when is the version upgrade required, how frequently it crashes, does it capture unexpected app behavior. These analytics can be categorized into operational analytics (for any errors, crashes, bugs, or latency), and behavioral analytics (for clicks, views, swipes, and usage statistics based on the profile of the user. It also takes care of event tracking and A/B testing.
Products In Mobile App Analytics Market
- Facebook Analytics for Apps
- Mixpanel
- CleverTap
- Adobe Analytics (Mobile App Analytics)
- Amplitude Analytics Platform
- UXCam
- mParticle Platform
- Telerik Analytics by Progress (Legacy)
- MoEngage Customer Engagement Platform
- Adjust
- Apsalar Mobile Marketing Cloud
- Localytics Mobile Engagement Platform
- Leanplum
- Webtrends Infinity Analytics
Which mobile applications are most prevalent?
Gaming and entertainment applications ensure a seamless flow of information across the global market. The experience that they provide, along with the latest features, and latest functionality makes them sail through. The gaming industry has seen a 1.4% over the previous years as gaming app development does not require expensive computers. Plus, technological advancements in AR/VR/AI have made this experience more immersive.
On-demand applications are the next in the queue with technological innovations, and touch base with multiple industries:
- On-demand food delivery
- On-demand healthcare
- On-demand medicine delivery
- On-demand liquor delivery
- On-demand tutoring
- On-demand salon services
- On-demand lawnmowing
- On-demand pet care
- On-demand babysitting
- On-demand handyman
- On-demand plant delivery
- On-demand plumbing
- On-demand fashion
- On-demand pharmacy
And many more, thanks to the technology the on-demand technology is up and trending with an annual growth rate of 6.2%. Businesses have leveraged several app opportunities to make their brands better on a global level.
Social Media Apps come next in popularity. With the onset of the pandemic and lockdown coupled with increasing awareness, the use of mobile phones, and interconnectivity, there has been a 7.8% increase in the usage of social media apps compared to previous years. An increasing number of social media platforms and people of all age groups wanting to scribble their thoughts, and post their pictures, shorts, reels, and videos has definitely hiked the popularity of social media business.
Additionally, there are video-streaming applications that have piqued the interest of youngsters, college and school students, and professionals alike. YouTube and Netflix have crossed billions in revenue and reached millions of subscribers worldwide, growing at 82% by 2023. Besides, Disney Hotstar, and Amazon Prime Video, have gained immense popularity
Althemore, chat and messaging applications top the app store categories with 95.6%. Social networking applications (95.2%), search engines (83.6%), shopping and auction apps (58.1%), mobile applications, and geographical locations (56.9%). All these mobile app categories are an absolute necessity and are helping millions of users every day to reach their specific destinations smoothly.
Conclusive
The increasing use of smartphones, the variety of applications, new software and hardware capabilities, the trends in the market, the availability of a skilled workforce, and easy statistics have enabled an increase in mobile app usage. Estimates suggest that the global AI/IoT market is valuated at $194 billion but has projected to grow at a rate of 14%. How many times do an individual check their phone on average?
It must be more than 262 times a day. That’s every minute. People carry their phones in the kitchen, to work, on street, in shopping malls, and almost everywhere possible. If they need it so much, this encourages mobile app developers, app deployers/publishers, and anyone in development to build applications that are usable, effective, and cost-effective. Users need to download the apps in order to use them. But even if they do, how many of these downloads convert into actual mobile app usage? Also, mobile application development companies have to check the usage statistics and match them with the current demand in the market to choose the app development platform – iOS and Android.
