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Ecommerce SEO : Guide to Optimizing your Ecommerce website

The pandemic has forced consumers to switch from offline to online purchases. The e-commerce marketing services will continue to grow as consumers continue to avoid buying in physical stores. In the long term, e-commerce is projected to grow to 11% between 2019 and 2024. But as more and more consumers turn to e-commerce, the business competition is fierce. Within seconds of landing on website, ecommerce brands need to stand out from the rest and capture the attention of the visitors.

The majority of people now shop online. Hence, it has become important for brands to utilize the right Ecommerce SEO strategies to stay ahead of the competition. But before jumping into the deeper aspects, let us clear our basics. 

What is eCommerce SEO?

Ecommerce SEO is the process of ensuring that your online store appears on Search Engine Results Pages (SERPs) for relevant search terms, thereby increasing the amount of quality traffic that visits your website. Getting traffic is part of SEO. Another component involves optimizing your web pages to create a seamless and intuitive user experience for your visitors.

Benefits of Ecommerce SEO

Ecommerce SEO comes with a plethora of benefits, some of which are: 

  • Enhancing brand awareness and visibility
  • Expanding remarketing audience
  • Attracting traffic from all stages of the marketing funnel
  • Higher click-through-rate
  • Enhancing user experience

4 Tips to optimize your Ecommerce website via Ecommerce SEO Strategies 

Let us understand how you can optimize your ecommerce website via SEO to boost revenue and sales. Here, we have listed 4 ways that can help your ecommerce brand achieve your desired goals: 

1. Optimize the most visited pages 

High-impact pages are the most visited pages on your site. They are the ones that attract more visitors and inspire more engagement from users. In most cases, these high-impact pages include homepages, product pages, category pages, and blog posts. Since trending pages are included, you should use SEO best practices to make money. Here are some tips to help you optimize your most visited website pages: 

  • Determine your target keywords
  • Use long-tail keywords
  • Write compelling metadata and description for each page
  • Use ALT tags on all of your images
  • Use URLs that are search-engine friendly

2. Use internal linking strategically

Internal links are an important way of getting customers from one page to another. The more link juice a page has, the better for SEO. Add links to main categories or products/services in navigation bars and footers. Another step is to use breadcrumbs. They help track where users are on your site and give them a sense of direction as they navigate from one page to another. Add a section that recommends related products to your customers. Not only can it help you generate backlinks, but it can also boost your sales.

3. Enhance user experience

Adding too many distractions to your site or moving them around is a bad idea and will affect your store’s performance. An important part of ecommerce optimization is identifying and removing unnecessary elements of your website. For example, do you want a sidebar on every page to encourage users to sign up for your mailing list? Will footers on product pages work well? A thorough site survey is all you need to get started. 

4. Optimize your ecommerce site for the mobile audience

One ecommerce optimization you can’t skip is mobile. This is because more users use mobile devices than desktops. It is also an important channel for researching products and services. Mobile users have limited patience. 40% of mobile users will leave a website if the website takes longer than 3 seconds to load. Make sure to improve your website’s mobile loading speed. Increase mobile conversions with video marketing. The explainer and product videos are a good place to start. You can also grab the attention of your mobile visitors with a video popup.

Final thoughts

Remember that ecommerce optimization is an ongoing process. Trends are always changing, and so are user interests. Website owners need to adapt and make appropriate changes to their websites as new trends emerge.

If you are looking for Ecommerce marketing services, then you must check out #ARM Worldwide. #ARM Worldwide supports you to become indispensable through result-oriented ecommerce marketing strategies. We assist you to deliver personalized experiences using finely crafted eCommerce marketing strategies and sustain even in the best of times. Our eCommerce master plan will be refined and fine-tuned to put ideas into action, aiming to achieve profitable growth.

Get in touch with us now!

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