“Amazon Prime hits 150 million users.” Not just that, there are more than 300 million users on this biggest marketplace.
If you are thinking about how you can leverage this growth to your benefit as a seller, here is the answer. There are some significant factors that must be taken into consideration to make the most of your eCommerce efforts through Amazon. The prime one among which is how you set up your product listings. Yes, because the success of your online store largely depends on the way you structure and optimize your product listings.
Being a seller, you must have noticed that Amazon has myriads of products. While some are unique, others are either similar to each other or exactly the same from different sellers. Hence, every seller aims to stand out from their peers. And, how do we achieve that competitive edge? Through product listings.
If your Amazon product entry is not impressive enough, no buyer would click on the buy now option. Besides, optimization is another factor that affects organic search visibility in Amazon’s A9 search results. Thus, making product listings the primary factor that outlines how your business is going to perform in this marketplace.
Here are some primary tips on how you can modify your product listings to have the best on Amazon.
Some Useful Tips To Have Amazon Product Listings That Bring Most Sales
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Always… Always Comply With the A9 Algorithm
There are so many products on Amazon, have you ever wondered – when a customer makes a query on the search bar, who decides which products are to be shown on the first page and in which order? Yes, just like Google, Amazon has its own algorithm for search results – the A9 Algorithm.
There is some set of rules that decide on the basis of keywords which product listing is the most relevant to the search made by the customer. And accordingly, it displays the results with the product listings on rank one, two, and so on.
However, relevancy on the basis of keywords is one parameter of this algorithm, sales conversion is another. Being an online marketplace where businesses are selling products, the conversion rate has to be a significant criterion. Hence, the algorithm only showcases listings that are more likely to convert and bring in business. Product listings with a better sales history and conversion rate will rank higher than those having low sales records.
In order to reach your target audience and top the search results, your product listings must be structured in accordance with Amazon’s A9 algorithm. Most sellers are not aware of the technicalities of Amazon’s search algorithm and as a result, they outsource Amazon listing services to get professionally optimized Amazon listings. It is one of the easiest and most cost-effective ways to shine on Amazon with your product listings.
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Have A Product Copy That Persuades Your Buyers
Everyone will tell you that the major step is to have the product listings optimized. Sure, optimization is a must. However, the first step is the product copy.
Are you sure you have written the right product copy? Do you know you could lose out on a myriad of sales if your product copy is not professionally written?
Thus, hire product description writers who hold expertise in Amazon listings. They specialize in writing copies in a benefit-driven language that influences buyers. Besides, they also know how to place the keywords naturally in the text. This further improves the quality of the descriptions. So, invest in professional writers to get descriptions that are not just compelling but also engage your customers leading to more conversions.
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Give Your Customers What They Need
In order to beat the competition, sellers often fall into this trap. They tweak their descriptions to inform buyers why they need a specific product.
Amazon is a marketplace where people visit to buy stuff. One must note that there is a need for the product and that is why the buyer has landed upon the product listing page. They are obviously not interested in seeking information on the product and why they need it. The best deal, the most reliable brand, the highest reviewed seller for the product they are looking for – is what they are actually interested in. They are comparing stuff to have the best one.
Hence, rather than convincing buyers on why they need your product, tell them why your products are better/cheaper/effective than others. List your USPs and the benefits of your products. Use bullet points to inform them about the exclusive specifications of your products and more. And, hit the right chord.
Final Words on Amazon Listings benefits!
These are just a few ways how you can improve your listings. There are many more. If you want to know further details on how you can enhance your listings to boost traffic and conversions, keep reading this space. There are some more effective tips coming your way.
