According to IMARC Group’s latest report, “Africa E-Commerce Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, the Africa e-commerce market is expected to exhibit a CAGR of 27% during 2022-2027. Electronic commerce (e-commerce) comprises buying and selling goods and services electronically over the internet. These transactions are largely used across the business-to-business (B2B), business-to-customer (B2C), customer-to-business (C2B), and customer-to-customer (C2C) business models. It includes internet banking, booking tickets, online auctions, payment gateways, and customer support. The platform provides umpteen advantages when compared with conventional solutions, such as numerous discounts, controlled inventory costs, hassle-free delivery of goods and services, and improved profit margins. In addition to this, it enables the seller to have a global reach and direct communication between different parties.
COVID-19 Impact on Africa E-Commerce Market: (Positive Impact)
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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What is the key factors in the growth of e-commerce in Africa?
The primary factor driving the e-commerce market in Africa is the increasing number of international companies. E-commerce solutions also help minimize overhead operational costs and improve business efficiency, which is creating a positive outlook for the market. In line with this, the COVID-19 outbreak has compelled regional governments to mandate social distancing measures, which has further shifted the consumer preference from brick-and-mortar retail outlets to online stores.
Additionally, the rapid penetration of the internet and the rising sales of smartphones are acting as other growth-inducing factors. Moreover, the retail sector is utilizing e-commerce platforms to introduce digital trends, surge product sales, and increase the consumer base, which is bolstering the market growth. Apart from this, the large-scale integration of predictive analytics, artificial intelligence (AI), and cloud computing solutions is propelling the market growth.
Africa E-Commerce Market 2022-2027 Competitive Analysis and Segmentation:
Competitive Landscape with Key Players:
Who are some of the key players operating in the Africa e-commerce market and how high is the competition in 2022?
The competitive landscape of the Africa e-commerce market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
- Alibaba Group (NYSE: BABA)
- Amazon.com, Inc
- Avito Holding AB
- Bidorbuy.com Inc
- DHL International GmbH
- DealDey Ltd.
- eBay Inc. (NASDAQ: EBAY)
- GumTree.com Limited
- Jiji Press Ltd.
- Jumia Technologies AG
- Konga Online Shopping Ltd.
- Naspers Ltd.
- OLX Group.
Key Market Segmentation:
The report has segmented the Africa e-commerce market on the basis of business model, mode of payment, service type, product type and country.
Based on Business Model:
Breakup by Mode of Payment:
- Payment Cards
- Online Banking
Based on Service Type:
- Digital Content
- Travel and Leisure
Breakup by Product Type:
- Clothing and Accessories
- Mobiles and Electronics
- Health and Personal Care
Breakup by Country:
- South Africa
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Key Q&A in Report:
- How big is the eCommerce market in Africa?
- What is the future of e-commerce market in Africa?
- Is the e-commerce industry growing in Africa?
- What is the Africa e-commerce market growth?
- How many e-commerce companies are there in Africa?
Key Highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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