There was a time when influencing consumers was reserved solely for A-listed celebrities. But in today’s time, anyone can be an influencer. This creates a myriad of opportunities for brands to reach their target audience. With social media platforms booming in the era, customers cannot stay a day without scrolling through the platforms and coming across influencer marketing strategies in action. This has made businesses include influencer strategies in their marketing plan.
As a business or brand, it is imperative to develop robust influencer marketing plans to get in front of your target audience, build brand awareness, increase purchase consideration, and attract potential customers. There are different types of influencer marketing campaigns that brands must consider including in their marketing strategies for better results. Below we have listed some of the most prominent influencer marketing campaigns to witness massive results:
1. Giveaways and event activations
Giveaway campaigns are one of the most common and engaging influencer marketing campaigns that brands must include in their marketing strategies. It brings mutual benefits to brands as well as influencers. In this type of campaign, the brand supplies products to the influencers or services that they can give away to their followers as a reward for participating in their contests. It is witnessed that giveaways result in a high degree of guaranteed growth. While potential customers see this as a chance to win your products or service for free, there is an additional result of increased sales from people who didn’t win the contest.
2. Affiliate marketing
For brands who do not have a big budget, affiliate marketing campaigns help them to work with multiple influencers at once at a lower cost. In this type of marketing, influencers earn commissions on all the sales that are generated from their sources. An affiliate marketer promotes a product onsite or redirects customers to the website of the brand.
3. Unboxing and reviews
This is yet another popular influencer marketing campaign that helps garner high ROI for brands. In this type of campaign, brands give their products or services to influencers as a gift. In return, influencers may voluntarily record unboxing videos and review their experiences on social media channels. The journey of a customer begins the moment he or she receives the product. In this case, they are influencers. Influencers take their audience on a virtual journey while showing your followers the unboxing experience. After hearing influencer opinions and reviews, viewers can decide if it’s something they want to buy and try.
4. Sponsored content
Sponsored posts are classic and easy. This is the most popular type of influencer in marketing campaigns. Sponsored posts work because brands sponsor influencers to create promotional content. Brands should provide brand guidelines, expectations or themes so influencers know what to expect. The influencers are active on many social media channels, some even own their private blog and website, so working with people you know and trust will help your brand.
5. Brand ambassador programs
A brand ambassador is like the “face” of a brand. They function much like celebrity spokespersons in traditional advertising campaigns. Brand Ambassadors typically have long-term partnerships with brands – duration ranges from a few months to a year or more. They actively share and promote branded photos, tweets, videos and articles through their social media channels. By partnering with a brand ambassador, content about your product will appear again and again on that channel. The content imprints an image of the brand on Ambassador’s audience and helps consistently increase brand awareness.
6. Guest blogging
A guest blog is a serious and easy way to increase brand awareness. You can get more traffic from blog posts from both influencers and your website. It also increases your company’s prestige and reputation, attracting potential new fans and consumers. By partnering with influencers who blog and embrace blogging, guest blogging campaigns can help you promote your brand uniquely and effectively.
7. Social media takeovers
This type of influencer marketing campaign requires a high level of trust as it provides the influencer with security information such as passwords. As digital technology grows day by day, there is a platform called Snapchat that allows influencers to take over accounts’ stories without providing login credentials.
Conclusion
The possibilities for influencer marketing are almost endless. With consumer buying decisions now heavily reliant on influencer advice, brands have a huge opportunity to guide their customers on their journeys and tell their stories.
If you also wish to upscale your social media presence and enhance brand awareness via Influencer marketing strategies, then let #ARM Worldwide be your helping hand. We are an award-winning influencer marketing agency that leaves no stone unturned to get your brand the recognition it deserves.
